I Made 800+ LinkedIn Posts, Here’s What I Learned

Read this post to skip years of painful learning.

Did you think growing on LinkedIn would be easy?

I did, too. In the beginning.

After publishing 800+ posts and generating actual results for some of the world's most demanding clients, I can tell you it's one of the highest-leverage activities possible for B2B businesses.

But easy? Not even close.

Let me save you months of pain by sharing what I wish I'd known when I started.

The Mental Game Nobody Talks About

1. Your Friends Will Think You're Crazy

Your normal social circle won't understand why you're obsessing over LinkedIn posts. They'll nod politely while thinking you've joined some weird internet cult.

That's fine. They don't need to get it.

But you absolutely need to find other serious B2B content creators who do. Start a group chat with people playing the same game. When they learn, you learn, and this keeps you going when it feels like screaming into the digital void.

2. The “Hockey Stick” Is Real

Most people quit because they're focusing on the wrong part of the growth chart.

Those first few months feel like you're making zero progress—but you're actually building the foundation.

Image not mine.

Consistent posting compounds. This is why the smart creators think in 5-year timeframes, not months.

Daily or weekly thinking will absolutely murder your progress before you even start. The long game is the only game that matters here.

3. You Have No Idea Who's Actually Watching

I've seen creators with 400 views on a post land enterprise clients worth six figures.

I've watched accounts with tiny followings get noticed by VCs and founders of unicorn companies.

Just recently, a business leader booked a call with me because they saw my sister's post. My sister's post.

Your current impressions might look pitiful, but you literally only need one of the right people to see your content to change your life. This happens way more often than accounts randomly "going viral" (which is mostly worthless anyway).

4. Growth Often Feels Like Failure

Think about one thing you do every day that you constantly fail at, yet keep doing anyway.

You probably can't name anything, because why would you keep doing something you keep failing at?

But that's LinkedIn.

In the beginning, you'll feel like you're failing more often than succeeding. When you experience that pain or urge to quit, realize it's actually a sign of growth.

Remember the hockey stick. You're in the flat part.

Content Strategy That Actually Works

5. Stop Writing For Randoms

The biggest mistake I see is people trying to appeal to everyone.

They post generic motivation, basic leadership advice, and surface-level tips that get likes ... but generate zero actual business value.

Your content needs to speak directly to decision-makers who can write checks. Period.

That's it. Nothing else matters.

6. Drop Your Ego

When I realized most of my mental battles came from ego, everything changed.

I stopped:

• Worrying about trolls

• Obsessing over “competitor's” metrics

• Taking feedback personally

Without ego clouding your judgment, you can focus on what actually matters: creating value for your target market.

With ego clouding your judgement, you’ll hit a very low ceiling of arrested development.

If you’re not willing to accept that you don’t know everything, you won’t learn anything.

7. Focus On the Right Metrics

That "influential" account you see churning out engagement bait posts with 10,000 likes each barely generates any revenue—that’s why we call them “vanity metrics.”

So please: stop comparing yourself to others.

Many of the biggest accounts are so caught up in vanity metrics that their profile (and the monetization thereof) is a mess. They don't earn much from LinkedIn despite constantly working to maximize engagement.

8. Find Motivation Outside Your Niche

When you're struggling to stay consistent, watch content from successful creators outside your industry—or even outside the platform (YouTube, for example).

Seeing others succeed, who you don't compare yourself to, will inspire you to keep going. Ali Abdaal was a big creator inspiration of mine despite being more a YouTuber than anything else (we don’t even create for the same niche).

No matter what platform you’re creating for, creators like this show what’s possible when you keep putting yourself out there.

9. Understand the Importance of Packaging

I used to get annoyed when someone else's "lower quality" content outperformed mine. Eventually, I realized they were doing something better than me: packaging their ideas effectively.

“Packaging” in content creation refers to strategically organizing, presenting, and formatting content to maximize audience appeal, engagement, and clarity.

Even if your ideas are “higher quality,” if they’re not presented in ways that people can readily comprehend, you’ll lose them.

Look at Adam Robinson’s formatting:

Look at Hrabren’s visuals:

They both make it extremely easy to comprehend the information that they’re sharing.

Technical Execution

10. Effective Ideation

You probably think your posts aren't getting views because of the algorithm. But here's the truth: it's probably your post ideas.

Would you rather read a post that opened with…

• "How to improve your sales process…" or

• "How we increased demo close rates by 312% using this sales framework…"

It doesn’t take a genius to know which is more interesting. An interesting idea executed imperfectly will always beat a boring idea done perfectly.

11. Batch Your Content

If it takes you 30 minutes to get in the right headspace for writing LinkedIn posts, and you do that 4 times a month, that's 2 hours of prep time.

Batch write 4 posts at once and you save 90 minutes.

Over a year, that's days of time saved.

12. Block Time Like It's Sacred

You probably feel like you never have enough time for LinkedIn. Here's the fix:

Block out 1-2 hours each week with zero interruptions to focus on writing.

This means sacrificing something else, yes. But you won't meet anyone successful who didn't make these tradeoffs.

13. Master The Hook

The toughest thing isn't writing posts—it's getting and keeping attention. This is why every post needs a killer hook.

Here's a simple framework for writing great ones consistently:

Step 1: Identify the specific problem

Ask yourself:

• What keeps your ideal client up at night?

• What are they actively trying to solve?

• What's costing them the most money or time?

The more specific you are, the better.

Step 2: Find your counterintuitive insight

Figure out:

• What do you know that goes against common wisdom?

• What unexpected approach have you found that works?

• What misconception is costing your target market clients?

Example: "Most sales teams obsess over closing—but our data shows that's exactly when deals get lost."

Step 3: Back it up with proof

Include things like:

• Specific results ("We increased conversions by 43%")

• Client outcomes ("Generated $XXX for Client Y")

• Time frame ("In just 90 days")

• Scale ("Across 27 different companies")

Don't just claim credibility—show it.

14. Use Basic Psychology

Your target audience is smart, but they're also busy. They're scrolling fast and making snap judgments about what deserves their attention.

Make your points:

• Clear

• Concise

• Easy to grasp

• Immediately applicable

The easier you make it for them to understand and implement the information you’re sharing, the more they'll value your content.

This is also the best way to become “algorithm proof.” If you’re writing for people—and not for robots—you won’t be affected when the robots (algorithms) change their strategies to better fit human behavior.

The Business Side

15. Focus On Revenue, Not Reach

I've had posts with:

• 50,000+ likes generate zero leads

• 200 likes lead to $50,000+ in revenue

Why? Because the right 200 people engaging with targeted content beats 50,000 random people liking generic advice every time.

Any serious creator will tell you the same. Justin Welsh told me that many of his most “viral” posts produced little to no attributable revenue.

16. Build A Real Asset

Your LinkedIn presence should be a lead generation engine, not an ego boost. Every post should:

• Showcase specific expertise

• Demonstrate real results

• Build credibility with decision-makers

• Move prospects closer to working with you

17. Test Everything

The posts you think will perform often flop. The ones you almost don't publish sometimes explode.

Never assume you know what will work. Test:

• Different hooks

• Content formats

• Call to actions

• Value propositions

Let the data guide you—and make sure it’s the right kind of data. You should be optimizing for champions, not “followers.”

The Reality Check

One more important lesson—even if it’s a bit cliche:

Be consistent.

None of this happens if you don’t need to show up. And while many will nod their heads along with that kind of motivation, only a fraction will actually do it. You have to be one of the “willing few” that actually keeps going.

I know this because I run a LinkedIn agency serving some of the world's top business leaders. This isn't theory—it's what actually works for generating real business results.

If you run a business with over $1M in annual revenue, you probably don't have time to implement all this yourself. Book a call with me here, and we can discuss having my team handle it for you.

If that's not you, but you'd still like to work with me, book a paid coaching call here.

I'll see you in the next newsletter (coming when it's ready).