In this episode of Linked Up, host Sam Szuchan interviews Ty Frankel, a LinkedIn outreach expert known for his exceptional approach to generating high-quality leads.
The conversation explores why Ty believes LinkedIn outreach is superior to cold email for B2B sales, emphasizing quality over quantity.
Ty shares his journey from hip-hop producer to LinkedIn specialist and reveals key strategies for successful outreach, including proper message personalization, maintaining power dynamics in conversations, and the importance of profile optimization.
He discusses specific techniques for maximizing connection request acceptance rates, proper follow-up strategies, and how to systematize outreach while keeping it personal.
All in all, this episode provides valuable knowledge for anyone looking to use LinkedIn for business development. It focuses on high-ticket offers and authentic relationship building; key skills for anyone serious about leveling up in B2B.
Key topics covered:
The advantages of LinkedIn outreach over cold email
How to personalize messages at scale while maintaining quality
Best practices for connection requests and follow-ups
Red flags to watch for in LinkedIn conversations
Essential advice for those starting with LinkedIn outreach
Guest: Ty Frankel, Founder of Madman Agency and LinkedIn League
Ty’s Profile: https://www.linkedin.com/in/tyfrankel/
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