Great post Sam. I fully embrace your insights. After 18 months posting there, I tell you, 90% of my clients did not push the like button. They appeared directly on my inbox message or the purchase receipt. Secondly, I've experience situations in which a post of 300 impressions got me same number of Clients that another with 7,000 impressions. So, as you said, focus on the value, find your audience, and then keep interacting and learning.
Correct conclusion: LinkedIn is a professional platform where real expertise and value win in the long run. It is not only for content creators bragging about their success. While it works for top of the funnel visibly we don‘t see the DM conversion.
DMs are hidden from the public as in every channel. There are many on LinkedIn who share how great they are but we can‘t see how they are successful. Others don‘t brag in their content but master conversion in DMs.
I can attest to that, I have 4 clients that I manage LinkedIn for and the purpose of all our content is to open the door for conversation in the DMs, we don’t use any bot messaging techniques, it’s all raw conversation focused. One client has about 5k followers and only gets like 5 likes a post, from the outside it would look like her content doesn’t perform well, BUT she gets about two call bookings a month because the content is design to open the door for the right conversations in the dm. So her strategy is successful. I say all this to agree with what your saying, from my experience, the “likes we see” don’t equate to what’s going on behind the curtain
Great post Sam. I fully embrace your insights. After 18 months posting there, I tell you, 90% of my clients did not push the like button. They appeared directly on my inbox message or the purchase receipt. Secondly, I've experience situations in which a post of 300 impressions got me same number of Clients that another with 7,000 impressions. So, as you said, focus on the value, find your audience, and then keep interacting and learning.
Thank you, and great share :)
Correct conclusion: LinkedIn is a professional platform where real expertise and value win in the long run. It is not only for content creators bragging about their success. While it works for top of the funnel visibly we don‘t see the DM conversion.
Can you specify what you mean about DMs? These are quite effective in my experience.
DMs are hidden from the public as in every channel. There are many on LinkedIn who share how great they are but we can‘t see how they are successful. Others don‘t brag in their content but master conversion in DMs.
I can attest to that, I have 4 clients that I manage LinkedIn for and the purpose of all our content is to open the door for conversation in the DMs, we don’t use any bot messaging techniques, it’s all raw conversation focused. One client has about 5k followers and only gets like 5 likes a post, from the outside it would look like her content doesn’t perform well, BUT she gets about two call bookings a month because the content is design to open the door for the right conversations in the dm. So her strategy is successful. I say all this to agree with what your saying, from my experience, the “likes we see” don’t equate to what’s going on behind the curtain