Ben Wise has been ghostwriting on LinkedIn for eight years.
That means he was building LinkedIn strategies when most "LinkedIn gurus" had never shared anything other than a job update. And unlike those gurus, he's still delivering insane results for his clients—we're talking enterprise B2B leads from companies like Amazon and more.
In this episode, we dissected exactly what makes LinkedIn tick in 2025. Ben shared his raw insights on why LinkedIn has evolved from a recruiting platform to the most powerful B2B channel in existence.
The real gold came when we talked about content strategy.
Most people are stuck choosing between crappy viral bait and dense, unreadable "thought leadership." Ben broke down how to thread that needle—creating content that's both engaging AND substantive enough to convert decision-makers.
We also tackled the AI question head-on. Not just theory, either—Ben walked through his actual workflow using tools like Notebook LM and Claude.
His key insight: AI isn't replacing expertise; it's empowering it. When you combine AI's efficiency with real subject matter authority, you start seeing serious ROI.
But my favorite part was his breakdown of building a sustainable LinkedIn presence.
Forget vanity metrics. Ben's framework is entirely focused on positioning yourself as the obvious choice in your market. You must systematically demonstrate expertise in a way that makes high-value prospects want to work with you.
Finally, we dove into LinkedIn's video push.
While most platforms are racing to clone TikTok, Ben explained how LinkedIn is trying (sometimes successfully, sometimes not) to balance innovation with maintaining its identity as the premier B2B platform.
Want to learn more from the OG of LinkedIn strategy? Connect with Ben here.
More episodes dropping soon where we'll get even more tactical about AI workflows and advanced LinkedIn plays.
Don't miss them—subscribe now (if you haven’t already):
Share this post